Hi! I'm Sofía.
How do you mix problems, creativity, and proposals to serve a user-centered solution plate?
As a hands-on, creative-experimental designer, I don’t just throw everything into a blender. First, I break things down, analyze them, and then thoughtfully combine them to deliver an exceptional and well served plate.
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Projects
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Experience
OCT, 2021 - Jan, 2024
Platform Expert, Telus
Supervised and web-evaluated social media platforms to improve the global quality and relevance of online content within cross-functional teams, leading to a 96% of accuracy.
Accomplishment of quantifiable KPIs used to gauge the company overall in the short & mid-term performance.
OCT, 2021 - Jan, 2024
Platform Expert, Telus
Supervised and web-evaluated social media platforms to improve the global quality and relevance of online content within cross-functional teams, leading to a 96% of accuracy.
Accomplishment of quantifiable KPIs used to gauge the company overall in the short & mid-term performance.
OCT, 2021 - Jan, 2024
Platform Expert, Telus
Supervised and web-evaluated social media platforms to improve the global quality and relevance of online content within cross-functional teams, leading to a 96% of accuracy.
Accomplishment of quantifiable KPIs used to gauge the company overall in the short & mid-term performance.
Nov, 2020 - oct, 2021
Product Marketing & Growth Leader, Black+
Through marketing strategies and brand positioning, created digital platforms, landing pages, creative content for social media, and mailing, which improved the user experience and drove growth as well as lead retention on new Fintech products, such as Venture Capital funds.
Nov, 2020 - oct, 2021
Product Marketing & Growth Leader, Black+
Through marketing strategies and brand positioning, created digital platforms, landing pages, creative content for social media, and mailing, which improved the user experience and drove growth as well as lead retention on new Fintech products, such as Venture Capital funds.
Nov, 2020 - oct, 2021
Product Marketing & Growth Leader, Black+
Through marketing strategies and brand positioning, created digital platforms, landing pages, creative content for social media, and mailing, which improved the user experience and drove growth as well as lead retention on new Fintech products, such as Venture Capital funds.
NOV, 2019 - nov, 2020
Product Designer & Marketing, Qualtrium
Using agile methodologies, improved and optimized processes to deliver value and efficiency to users inside a Fintech digital platform, which grew almost 4x in a year.
With marketing and design tools such as Hotjar, User Research and Benchmarking, generated visual content for the sales team, digital media, and improved the website traffic in 25x, which also led to a decrease of the bounce rate in 15%.
NOV, 2019 - nov, 2020
Product Designer & Marketing, Qualtrium
Using agile methodologies, improved and optimized processes to deliver value and efficiency to users inside a Fintech digital platform, which grew almost 4x in a year.
With marketing and design tools such as Hotjar, User Research and Benchmarking, generated visual content for the sales team, digital media, and improved the website traffic in 25x, which also led to a decrease of the bounce rate in 15%.
NOV, 2019 - nov, 2020
Product Designer & Marketing, Qualtrium
Using agile methodologies, improved and optimized processes to deliver value and efficiency to users inside a Fintech digital platform, which grew almost 4x in a year.
With marketing and design tools such as Hotjar, User Research and Benchmarking, generated visual content for the sales team, digital media, and improved the website traffic in 25x, which also led to a decrease of the bounce rate in 15%.
SEP, 2018 - NOV, 2019
UX/UI Designer, Qualtrium
Through Design Thinking designed from scratch, and supervised quality and progress in every step (research, design, test, and validation) of the company’s platform (SaaS) and website, which brought up to USD$150M in deals within the platform.
Also developed a virtual Data Room system, which lead to improve communication and file sharing between companies.
This was one of my most challenging projects.
SEP, 2018 - NOV, 2019
UX/UI Designer, Qualtrium
Through Design Thinking designed from scratch, and supervised quality and progress in every step (research, design, test, and validation) of the company’s platform (SaaS) and website, which brought up to USD$150M in deals within the platform.
Also developed a virtual Data Room system, which lead to improve communication and file sharing between companies.
This was one of my most challenging projects.
SEP, 2018 - NOV, 2019
UX/UI Designer, Qualtrium
Through Design Thinking designed from scratch, and supervised quality and progress in every step (research, design, test, and validation) of the company’s platform (SaaS) and website, which brought up to USD$150M in deals within the platform.
Also developed a virtual Data Room system, which lead to improve communication and file sharing between companies.
This was one of my most challenging projects.