Visual Content
This project has been developed for different companies.
It shows some of the content and visual creation alongside the branding development for three main areas: Banking, Entrepreneurship, and Financial education.
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01
Logotypes
Vocek: startup that eradicates the citric bug that kills the crops.
The company wants to evoke the environment in which they work, by including these elements in the isotype such as the earth, citric trees, and technology involved in the process.
Centro Odontológico Londres: wanted to transmit confidence, and health care to their clients.
Caroleo: a fun-experimental cooking account. From starters to desserts, it wants to "bake everyone happy".
02
Branding
Brand book for Qualtrium.
Development of all communication content (digital and printed such as newspaper banners), including social media. In this last one, I collaborated with the marketing team for a wider strategy.
03
Social Media
Incorporating these visual elements cohesively throughout each brand's identity, helped to create a powerful and memorable image that resonates with clients, partners, and the wider community.
The use of sleek and trendy elements helped to capture the target audience. Some campaigns were just focused on spreading knowledge in the industry as an extra value, others also showed the company's values and their services.
04
Outcomes
By incorporating a branding strategy centered around modernity and trends, each brand successfully transformed its image into a recognized and respected force in their industries.
I was interesting and fulfilling to work alongside marketing teams for accomplishing these brand strategies.