Black+
Introducing CIN — a business booster branch of Black+ which develops financial products according to specific investing profiles: CIN GROW EQUITY for investing in private equity and CINPOOL focused on crowdfunding.
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CIN GROW EQUITY
The private way for investing. Following the private idea, it is a product made for an experienced target.
This said, the landing page was the only way users could get convinced there is a real product behind. Screenshots and mockups of the digital product are the best way to give the user confidence to sign up.
Branding and UX reveals the professional and contemporary way for capital growth.
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CINPOOL
Made for everyone. The kind of platform in which either an experienced or an unexperienced person can invest.
Knowing this, the use of a non-financial language was a priority, as well as the graphic elements exemplifying the importance of diversification within the crowdfunding.
Branding, such as colors and organic forms are also part of the strategy, showing a young and open-minded product, unlike other formal banking and financial products.
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Overview
In essence, both platforms work in the same type of industry, but with very different scopes. On one side you can see the friendly part of CINPOOL, trying to convince young people into the FinTech world, and on the other side, CIN GROW EQUITY, keeping confidentiality and privacy for its own clients. These examples show the wide variety of products that can be developed in just one area, for whom we as designers, need to do a deep research to understand better our users and reach the goal.
Outcomes
Sitemap & Workflows: Working alongside the dev team, designed, optimized, and tested workflows inside the platform.
Project Management: Process mapping and project planning inside Miro app, leading to a better understanding and visibility for the whole team.
Branding: Look and feel development for two branches of the same company, focused on different market targets but following the same values. On one side a friendly and subtle design for a crowdfunding, and on the other hand, a formal and serious design for a private equity product.
Product Management: Startpool development. Angel investing crowdfunding platform with up to 150 registered companies.